According to Gillian Diesen, Senior Client Portfolio Manager at Pictet Asset Management, the travel landscape is shifting, with both leisure and business travel bouncing back strongly post-pandemic, with the emphasis on higher quality experiences.
The real growth is in “bleisure,” an intermediate, hybrid form of business and leisure travel, that is expected to more than double by 2034. Meanwhile, the trend towards premium services and accommodation continues, with international travel projected to surpass pre-pandemic levels.
As the work-life balance becomes increasingly muddied, work from holiday and holiday around work could become as much of the norm as work from home, which is likely to drive demand for longer hotel stays and higher-quality services and accommodation – and hoteliers are responding.
If you would like to speak with Gillian about how these new travel trends are playing out, do let me know.
